Beyond the creation of award-winning visual assets, this portfolio represents three decades of Strategic Translation Intelligence that is anchored in what Young refers to as "our most important global asset, the people." Young’s work is rooted in a unique methodology of deep-level research and cultural archiving—identifying authentic local culture and translating it into scalable global communication that drives both measurable organizational impact globally as well as locally.
“Culture is every nation's elastic, renewable resource, for it is born in our minds and cultivated in our hearts.” — Young
The utility of this record lies in its proof of concept by way of a repeatable framework for navigating complex human and cultural ecosystems. These expeditions represent a specialized “archaeology of identity”—the ability to scour local narratives, archive authentic nuances, and refine them into creative assets that possess universal resonance. For global entities, this work serves as a vital instrument for building and maintaining prestige while fostering social cohesion, ensuring that even the most ambitious international projects maintain a soul of local authenticity and a legacy of global impact.
“As a young man, I travelled to Italy on tour and performed poetry in a small town outside of Milan. At the conclusion of my poems, the audience roared and applauded in appreciation. I later asked our road manager, a distinguished Italian gentleman, 'What happened out there? Why were they screaming and clapping if no one in the audience spoke English?' He replied, 'Passion translates.' Those words became the foundation of my work, the anchor to my why.” — Young
Complete record of executed initiatives available upon request.